Case Study 003
Creative Direction - Art Direction - Design - Copywriting - Filmmaking - Editing
Utilizing clothing design, print ad design and filmmaking to tell the ongoing story of 2 friends from DC building a film studio, and independent creative community, their way.
From Peru + China - Salúd / Gan Bei!
“Look Nephew, How Can I Tell You?” (2021)
Layout - Apparel Design
A brief but poignant interview with Orlando’s uncle, affectionately referred to as Tio Bebe, about his younger, wilder days. He models our “Lejia” collection, named after a Spanish term for “bleach” Orlando learned from his aunts while spending summers with relatives in Peru.
“Artefacto 14k-NFS” (2021)
Layout - Poster & Earring Design
A series of editorial print ads designed for magazine inserts as well as Instagram displaying our bespoke GRVTY “Artefacto” Earrings. 14k gold, created to outlast mere flesh and blood.
“Unusual Radio Activity” (2021)
Layout, Tee & Long Sleeve Design
A Summer capsule I designed as a collaboration between our hometown boutique SOMEWHERE and GRVTY.
GRVTY “What Goes Up?” (2021)
Layout, Sweatshirt & Mug Design
“Hey, Young World”
(2019)
Layout & Sticker Design
This poster is actually comprised of stickers I made with an image of the Great Wall of China wrapped around Machu Picchu. It is a dedication to the 2 wonders of the world that were built by ancestors from Orlando and my respective cultures. It is a recognition that we are a living and breathing legacy to those who came before us.
GRVTY “God Save The Youth” (2019)
Co-Direction & Tee Design
Featuring NappyNappa and Auto Lola
GRVTY “After Hours” (2018)
Direction & Sweatshirt Design
In this short piece, we deliver a playful and personal ode to our own previous experiences working behind the scenes on productions and creative projects. It truly takes a village.
“Everything You See, Made Possible By Everyone You Don’t”
GRVTY Mystery Capsule Pelican Case (2018)
Layout & Pelican Case Design
Much like other products from the 2017 - 2018 GRVTY era, we focused on highlighting and bringing to the forefront subjects that usually go unnoticed and live behind the scenes. A common staple in film production is the pelican case, usually used to discreetly transport and protect expensive and integral camera equipment.
My designs and placements here aim to transform the Pelican case from a discreet blue collar tool to an elevated display piece and the star of the show, reflecting the duality of the entertainment industry while still honoring its utilitarian purpose.
“A Temporary Escape” (2018)
Layout & Tee Designs
A live performance / clothing ad featuring our friends SCORS from the UK. In this piece, shot in the summer of 2018, we celebrate the unbridled joy of youth, layered with the nuanced self-awareness that comes in our 20’s.